Digital competition is more intense than ever: Rebranding can give companies a competitive advantage-one that not only serves as a moat around their brand and a force multiplier for their marketing efforts, but is also an appreciating asset on their balance sheet.įorbes Business Council is the foremost growth and networking organization for business owners and leaders. Notes about this download: We are happy to know that youve chosen our software library to download Watch My Domains Pro. Great names help ensure that your brand is top-of-mind and credible, thus reducing your marketing spend. I've found this efficient and elegant process can shorten the branding process from months to weeks. Lastly, qualitatively and quantitatively test the surviving candidates (don't guess-test!), helping to ensure that you rocket out of the gate with the right name that resonates with your target market from day one. is a free online tool that lets you quickly and easily perform a DNS lookup to check DNS propagation and see information of any domain from DNS servers located in many countries all around the world. Then craft meaningful origin stories that resonate with the service offering and needs of the target audience. com domains matching both strategy and budget. Once a short list has been identified, consider the naming candidates that have available. If you do decide to go it alone, make sure that you use a reputable escrow service when finalizing any agreed-upon domain name transaction. (Disclosure: My company helps with this.) Look for a brokerage that is well versed in sourcing, negotiating and acquiring domain names. Look for a word or words that have positive-to-neutral meanings.Īs premium domain names can be difficult to source and legacy domain name owners can be notoriously difficult to track down, you may want to consider engaging a reputable domain name brokerage. Ideally, three to eight characters in length.Ĥ. One word in the English dictionary two words as a backup plan.Ģ. When considering prospective domain names, prioritize the following:ġ. By conducting these types of research, you can gain valuable insights into the strength, or weakness, of your brand's name and position in the market and make informed decisions on whether or not to invest in a rebrand. This approach measures how well your brand is recognized when consumers are given specific prompts or cues.īoth are useful tools for understanding your brand's recognition and recall among consumers. For example, a question could be, "Which of the following luxury watch brands have you heard of?” This would be followed by a list of luxury watch brands. On the other hand, aided brand awareness studies provide prompts or cues to help consumers remember brands. Freenom - A Name for Everyone Check Availability Freenom World is a fast and anonymous Public DNS resolver Change your DNS to 80.80.80.80 80.80.81. For instance, a question could be, "What luxury watch brands can you think of?" This approach provides valuable insights into how well your brand is known and how easily it comes to mind for consumers, without any external influence. Unaided brand awareness studies ask consumers to recall and name brands in a specific category without any prompts or cues. To accurately measure how well your brand is recognized and remembered by consumers, there are two main types of research methods: aided and unaided brand awareness studies. The first step is to import your domains by clicking the Import button in Watch My Domains.Īfter downloading all of your domains you’ll be able to do Whois lookups on them that pull data through GoDaddy’s API rather than Port 43 (which doesn’t return valuable information).Brand awareness is a crucial metric for any business looking to succeed in today's competitive market. Input your API info in Watch My Domains.Ĭlick on the API configuration icon and enter your info in the box that pops up. I got my GoDaddy API information by logging in and going to /keys.Ģ. Watch My Domains currently supports ResellerClub, GoDaddy, Namecheap, Internet.bs and Dynadot. Get your API key and secret from your registrar. And before you dismiss this because you aren’t technical, I was able to set this up in 5 minutes with no technical skills.ġ. There’s now a way to download all of your Whois data into the program without running into rate limits and other issues. But as domain name registrars limit access to Whois in the GDPR era, it has become difficult for domain owners to download their own Whois data into the program. Even with Port 43 limits and GDPR, you can still download your Whois info from select registrars.Ī lot of domain name investors use Watch My Domains Pro to manage their domain name portfolio.
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